Nicklas Bendtner flashes 'Paddy Power' underpants after scoring

Updated: 13 Sept, 2018 • • min read

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Denmark striker Nicklas Bendtner could be facing UEFA action over ambush marketing after revealing a pair of Paddy Power-branded pants as part of his goal celebration.


Bare It Like Bendtner! Nicklas Bendtner shows off his underpants with the slogan Paddy Power Photo: Getty Images

Celebrating his second goal in Denmark's 3-2 loss against Portugal on Wednesday, Bendtner lifted up his shirt and pulled down his shorts to reveal the name of the Irish bookmaker across the top of his underpants.

Minutes after the goal, the betting firm sent a Twitter message with a photograph claiming that Bendtner was wearing his lucky underwear.

Nicklas Bendtner wearing his Paddy Power lucky pants after scoring the equalising goal! #Euro2012 twitter.com/paddypower/sta…
— paddypower (@paddypower) June 13, 2012

However, Bendtner is likely to find himself in hot water as his actions would appear to be a clear violation of UEFA's rules on ambush marketing.

UEFA regulations for Euro 2012 state that "all kit items worn during the final tournament must be free of any sponsor advertising".

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