Cristiano Ronaldo stars in Castrol ad funded film
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Castrol is launching its first ad funded film-documentary starring its global ambassador, Cristiano Ronaldo, to launch its new product brand, Castrol EDGE.
The hour-long documentary takes an in-depth look at the skills and strength required for Ronaldo to perform at the very highest level.
The film sees Ronaldo's skills, strength and agility taken away from the pitch and into a high performance lab where the world's leading sports scientists use cutting-edge technology to test him in a series of challenges that show exactly what gives him the edge.
Using ultra slow motion and high impact computer generated imagery, the piece also includes a series of interviews with football experts including Fabio Capello and Arsène Wenger.
The unique documentary was developed by M&C Saatchi Sport & Entertainment and filmed in Madrid, by UK production house, Plum Pictures.
The global premiere of "Castrol EDGE Presents Ronaldo Tested to the Limit" will take place in Madrid in September 2011, before being broadcast on TV channels in 15 key markets for Castrol.
Castrol EDGE Global brand manager, Sean Rahaley, said: "We're incredibly excited to be launching Castrol EDGE globally and to be doing so with a film as groundbreaking as "Castrol EDGE Presents Ronaldo Tested to the Limit".
"By testing Ronaldo to his absolute limit, just like we do with the product, the film showcases the core brand values of Castrol EDGE - strength and performance - in an entertaining and compelling way.
"The film-documentary also allows us to offer a host of exclusive benefits and experiences to our customers and consumers from around the world, including exclusive access to the global premiere this September and opportunities to meet Cristiano in person."
At the filming in Madrid in July, Ronaldo added: "Shooting the film has been really exciting as it's the first time I've ever done something like this.
"The challenges were designed to look at my strength and skill in detail and it's been a great experience to see how my body works.
"The challenges were really tough, but I think I did well on the day."
Last year Castrol co-produced a programme with Sony Pictures Television about more than 2,000 footballers including video recordings from the past five World Cups. The programme was aired on ITV4.
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| Cristiano Ronaldo will be monitored in a high-performance lab for 'Ronaldo: Tested to the Limit' Photo: Getty Images |
"Castrol EDGE Presents Ronaldo Tested to the Limit" will give fans an exclusive insight into what makes the Real Madrid ace one of the best footballers of his generation.
The hour-long documentary takes an in-depth look at the skills and strength required for Ronaldo to perform at the very highest level.
The film sees Ronaldo's skills, strength and agility taken away from the pitch and into a high performance lab where the world's leading sports scientists use cutting-edge technology to test him in a series of challenges that show exactly what gives him the edge.
Using ultra slow motion and high impact computer generated imagery, the piece also includes a series of interviews with football experts including Fabio Capello and Arsène Wenger.
The unique documentary was developed by M&C Saatchi Sport & Entertainment and filmed in Madrid, by UK production house, Plum Pictures.
The global premiere of "Castrol EDGE Presents Ronaldo Tested to the Limit" will take place in Madrid in September 2011, before being broadcast on TV channels in 15 key markets for Castrol.
Castrol EDGE Global brand manager, Sean Rahaley, said: "We're incredibly excited to be launching Castrol EDGE globally and to be doing so with a film as groundbreaking as "Castrol EDGE Presents Ronaldo Tested to the Limit".
"By testing Ronaldo to his absolute limit, just like we do with the product, the film showcases the core brand values of Castrol EDGE - strength and performance - in an entertaining and compelling way.
"The film-documentary also allows us to offer a host of exclusive benefits and experiences to our customers and consumers from around the world, including exclusive access to the global premiere this September and opportunities to meet Cristiano in person."
At the filming in Madrid in July, Ronaldo added: "Shooting the film has been really exciting as it's the first time I've ever done something like this.
"The challenges were designed to look at my strength and skill in detail and it's been a great experience to see how my body works.
"The challenges were really tough, but I think I did well on the day."
Last year Castrol co-produced a programme with Sony Pictures Television about more than 2,000 footballers including video recordings from the past five World Cups. The programme was aired on ITV4.
